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Your Family and Friends Aren’t Your Book Marketing Plan

Published on: 10/29/2026

Why family and friends may never read your book, and how nonfiction authors can focus their book marketing on the readers, organizations, and partners who truly need their expertise.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

book marketing brainstorm session